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BenefitsProjectsServicesAbout me
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Innovative digital products

I help companies create digital products their users love — with a focus on solving complex challenges in an intuitive, efficient way.

Start a project
mobility+ app screens in a mockup
digimmi screens in a mockup
enbw mobility+ app screens in a mockup
einfach backen app screens in a mockup
einfachbacken app screens in a mockup
einfach backen app tablet screens in a mockup
richters & hüls mobile website screens in a mockup
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BenefitsProjectsServicesAbout me
Contact

Together with you and your team, I create digital products that delight your users and deliver on your business goals.

A smart decision

Good design makes life easier for everyone — users and businesses alike. Intuitive digital products get recommended more often and generate fewer support costs. The result: happy, loyal customers.

Happy users & happy clients

User Experience Design
User Research
Usability Tests
User Journey Mapping

New customers and higher conversions

Conversion Optimization
A/B Testing
Information Architecture

More efficient processes

Prototyping
Wireframing
Design Systems
User Flow Analysis

A competitive edge

Benchmarking
Brand Experience Design
UX Strategy Consulting

Recent Projects

User Experience
User Interface
Product Design
Design System

EnBW mobility+ App

Senior UI/UX Designer
The mobility+ app helps electric car drivers find charging stations.
As part of the UI/UX team, I helped develop design concepts, build prototypes, and run user tests — always working within a modular design system.
View app
mobility+ app enbw screens in a mockup
User Experience
User Interface
Product Design
Design System
Coming soon

Burda Einfach Backen App

Senior UI/UX Designer & Art Director
The Einfach Backen app lets users find, save, and share baking recipes. I created a modular design system in Figma and designed screens and prototypes in close collaboration with the development team.
einfach backen app screens in a mockup
User Experience
User Interface
Product Design
Branding
Coming soon

Digimmi

Senior UI/UX Designer & Art Director
Digimmi is a tool that makes it easier for site managers and engineers to create construction reports. I developed the branding and design concept, and I support the team with concept work and user experience design.
digimmi screens in a mockup

Services

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01

User Research & Benchmarking

We take a close look at what your users really want — and what your competitors are up to. That way, your product doesn’t just work, it stands out in the market.

02

Wireframing & Prototyping

First wireframes and clickable prototypes bring your idea to life. You get early feedback and tested concepts — and an experience that’s tailored to your users.

03

UX Design & Design Systems

At the heart of your product: a high-quality, pixel-perfect design. A design system keeps everything consistent and makes it easy to grow later on.

04

A/B Testing & Conversion Optimization

We find out which version of your product resonates best with your users. A/B tests and targeted conversion optimization make sure the experience feels right — and purchases and sign-ups go up.

Portrait of Matthias Werschmann
About me

Freelance
UI/UX Designer

I’m Matthias, and I’ve been working with companies and startups in the digital industry for over 11 years — first as Head of Design at pooliestudios, and since 2020 as a freelance UI/UX and web designer.
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I combine skills from a range of disciplines: design, animation, strategy, marketing, and technical implementation.

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LinkedIn Profile
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